Social Marketing

It’s been a busy month for social media, with WhatsApp reaching 2 billion monthly viewers, LinkedIn launching its new ‘featured’ section and Facebook rolling out a bunch of new updates – it’s time to check out what’s been going on in the social scene in February…

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Influencer Marketing:  How has it changed? Ten years in the making, influencer marketing has come a long way. Looking back to the days before the Instagram Advertising Law was announced, people trusted almost anything that influential people said on social media. Fast forward a few years, and not a day goes by that you don’t […]

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Instagram is hiding your likes. But it’s not the end of the world. The last ten years of social media have been measured and judged by likes. Smashing the like button as we scroll through our feeds is a reflex. We use likes to measure engagement and as a benchmark for social media strategies. Liking […]

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Social media can be an extremely beneficial channel for your small business. It provides effortless communication between your business and audience as well as additional platforms to promote your services and products online. However, before you dive right in, there are some key considerations worth noting to help your social media presence flourish. 1) Consider […]

Happy New Year from the team here at MRS! We’re looking ahead to what the future holds for digital marketing. 2018 promises to be a big year in all aspects of digital marketing. Compliance changes like GDPR are promising to transform our inboxes, while Facebook continues to amalgamate as many services as possible into its […]

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Here is a comprehensive list of the most important social media stats for 2018. We’ve collated the most recent data to bring you the most up-to-date picture of the social media landscape. As we move into 2018, use these stats to inform your social media strategies for the year ahead. Big Social Stories in 2017 […]

Social media suicide. People are fascinated when a big brand ‘misses the mark’ with a campaign online. Rightly so too – if it’s a brand you advocate yourself, you’re within your rights to be upset or offended by messaging that goes against your beliefs or values. However, the attention goes much further than the offending […]

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To prepare for Black Friday 2017, here are some of the lessons we learned for our ecommerce clients  from last year. Black Friday is now the biggest shopping period of the year. This November, we’re predicted to spend £7 billion over Black Friday. That’s the kind of action no ecommerce business can afford to miss. Forget your […]

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Not Everybody Bakes for a Living! Let’s get straight to the point. You work in a niche B2B industry. You’re looking to increase your engagement and the number of backlinks to your website’s content. You’re frustrated, it seems easy for those in the B2C arena – you see examples churning out a few glossy, mouth-watering […]