SEO for IT Companies
Smart SEO for IT companies – MRS Digital combines award-winning expertise with cutting-edge digital strategies
Reaching your target audience and securing new customers through search in a competitive sector like IT requires industry insight, genuine skill and expert knowledge.
That’s why many successful businesses invest in SEO to attract high-quality organic traffic, capture qualified leads and drive future growth. But not all SEO agencies are equal.
Our award-winning SEO service can help boost your organic visibility within both traditional search engines like Google and increasingly influential AI platforms such as ChatGPT and Gemini.
Whether you’re a recognised IT support company wanting to secure a greater market share or a new start-up looking to secure a solid foothold in the sector, we’ll give your business the very best chance to succeed.
MRS Digital won Best Use of Search B2B (SEO): Large at the European Search Awards 2024 for our work with Staffology.
Why you need specialist SEO services for IT companies
The IT sector is one of the most competitive digital landscapes – whether you’re in cloud computing, cybersecurity, or IT support, standing out in search is critical.
Generic SEO simply won’t cut it. You need a strategy that understands the technical complexity of your offerings and speaks directly to decision-makers.
At MRS Digital, we combine deep SEO expertise with industry insight to make your products and services highly visible, fully compliant, and trusted by your audience. Our tailored approach ensures you rank for the topics that matter most – driving qualified leads and long-term business growth.
Competitive search landscape
IT firms are constantly having to compete within the search results to be seen above their competitors, and as search trends and algorithms change this can sometimes seem like an unwinnable fight.
With such a wide range of specialisms out there and a vast number of highly-qualified IT companies, it’s increasingly hard to break into the top spots of the SERPs.
At MRS we understand that no two clients are the same and therefore the right SEO strategy will naturally be very personalised. We’ll run a deep dive into your current strengths and weaknesses and create a bespoke strategy that gives you the greatest chance of success.
This can mean devising a brand-new content strategy and keyword targeting, running authoritative link building and digital PR activity to boost authority, or undertaking a comprehensive technical audit on your website – or ALL of the above if required.
Your specialist IT knowledge, our SEO expertise
Potential customers crave help, credible answers to their questions and reassurance – and this has never been truer than in the IT sector. If your competitor is giving your consumers what they need, they’ll likely dominate the search landscape.
MRS Digital act as an extension of your marketing team enabling us to utilise your specialist IT knowledge, whilst complimenting this with our SEO expertise to help establish the perfect balance.
Translating IT jargon into helpful, user-focussed content
IT experts are naturally well-versed in a wide range of technical areas, however sometimes, translating that knowledge and into digestible content which resonates with the user can be tricky.
Genuinely helpful and engaging content is more important than ever in the age of AI. At MRS we possess the in-house specialists required to strike the right balance between technical writing and digestible, informative content.
Building E-E-A-T signals
Building E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) signals is crucial for IT companies because it signals credibility to both users and search engines.
Demonstrating genuine technical expertise and compliant trustworthy practices can help improve rankings, attract qualified leads, and build confidence in complex IT solutions.
We have the expertise and experience required to build meaningful trust signals to help you to become an authority within your specific IT niche.
AI SEO (GEO) is now here
AI-powered search or GEO (Generative Search Optimisation) as it is sometimes referred, is now critical because search engines increasingly use generative AI and conversational interfaces to deliver answers instead of just links. What’s more users are increasing turning to LLM platforms such as ChatGPT and Perplexity for information.
For IT companies, this means SEO must focus on structured, authoritative content that can be easily understood and cited by AI models, ensuring visibility in AI-driven results and maintaining brand trust in a rapidly evolving search landscape.
Rest assured at MRS Digital we offer our market leading AI SEO services.
Our SEO services delivered organic growth for multi award-winning IT service support provider ramsac
+6.5x
increase in organic traffic over two years
+50%
increase in enquiries from year one to year two
+150%
increase in referring domains over one year
Interested in a specific area of SEO?
Integrated Search Marketing
Our integrated search approach means we’ve got the whole funnel covered along every step of a customer’s purchasing journey.
International SEO
Do you have a global customer base? You’ll need an international SEO strategy that covers everything from multilingual SEO to geo targeting and more.
B2B SEO
We frequently work with B2B companies across a range of sectors, from IT and SaaS, to payroll and construction. At MRS we understand the unique challenges of business to business SEO and how to drive organic search growth in a highly competitive space.
Need something else?
Get in touch with one of the team at MRS Digital today and see how we can help maximise your ROI.
What’s included in our IT sector SEO?
SEO for organisations within the IT sector requires a fully bespoke approach – not generic strategies from an inflexible plan that are not tailored to your unique business’ needs.
Companies in the IT field, be it B2B or B2C, will require deeper thought and skill to succeed in a highly competitive and regulated field.
Our award-winning strategies are geared towards your specific customer base and integrated to give you the multi-pronged strategy to deliver results.
This may include some or all the following to maximise your digital potential:
Data-driven SEO audit
We’ll evaluate key data points and metrics through a comprehensive audit of your entire website. We’ll then analyse all the key SEO pillars – diving into the detail of content performance and technical fundamentals. All our tests are benchmarked against your direct competitors to uncover your website’s strengths and weaknesses, while discovering exciting new opportunities. We’re a data first agency, meaning that all strategic decisions are backed by solid evidence and not guess work.
SaaS & B2B expertise
Success in SaaS and B2B SEO demands more than generic tactics – it requires strategic precision and deep industry insight. At MRS Digital, we understand from decades of experience the unique challenges IT companies face in competitive SaaS and B2B markets: long sales cycles, complex buyer journeys, and the need to build trust at every touchpoint.
SEO strategy & keyword analysis
At MRS Digital, we don’t just create SEO plans – we craft data-driven strategies designed to dominate your niche. After analysing your website performance and the competitive IT search landscape, we build a bespoke roadmap that aligns with your specific business goals.
Our approach combines precision keyword targeting with actionable steps that are clear, measurable, and focused on driving real growth – not vanity metrics.
With MRS, you get more than just keyword targeting – you get a strategy that positions your IT brand as an authority, attracts high-value leads, and delivers sustainable results in an ever-evolving digital world.
Offsite SEO & outreach
High-quality onsite content is vital for SEO. However, reaching new audiences by demonstrating expertise through relevant offsite publications is just as important.
Building authority is essential when trying to rank well in the search results. Our offsite SEO specialists will earn you backlinks from reputable websites and secure placements in prominent industry publications.
Technical SEO
Regardless of the industry, without solid technical SEO, even the most impressive digital content won’t rank. A solid technical foundation is even more imperative within the IT space.
We can help optimise your website, so that Google’s and AI crawlers easily access your content, tackling any errors, such as broken links, missing meta data and slow-loading pages.
SEO performance reporting
Every month, you’ll receive a detailed SEO performance report, detailing all the key data, performance metrics and expert insights from your dedicated account manager.
As a results driven SEO agency this is where we look forward to demonstrating ROI from the actions we have taken.
Why partner your IT business with an SEO agency like MRS Digital?
At MRS we pride ourselves on being a versatile team with a creative mindset and a strong focus on data, bringing extensive expertise in SEO for the IT industry. By choosing us as your SEO agency, you can rest assured that all decisions and recommendations are based on in-depth insights and a wealth of experience. Our aim is to exceed all your expectations and maintain a long-lasting and mutually beneficial partnership.
+ In-depth industry knowledge
Optimising an IT company’s website isn’t just about targeting keywords—it’s about understanding the complexities of your industry and the technology behind it. At MRS Digital, we bring years of SEO expertise and combine it with your technical insight to create strategies that truly resonate with your audience.
+ We’re an award-winning integrated search agency
If you’re looking for a digital marketing agency with a proven track record in delivering records – look no further. In 2024 we were named Best SEO Campaign (Large) at the UK Search Awards and Best Use of Search B2B (Large) at the European Search Awards.
+ We remain ahead of the SEO curve
We have been around for decades and are well prepared for whatever happens in the evolving world of SEO and the impact of AI. In fact, we embrace the challenge, viewing it as an opportunity. With an established history of navigating every Google algorithm update up to today, we’re extremely well-positioned to continue to thrive and adapt.
Specialist platforms we use for SEO
Ahrefs
Allows us to explore competitors as well as research keywords and backlinks.
AWR
Up-to-date keyword ranking and visibility data across devices and specific locations
Google Search Console
Helping us measure and report on site health, site search traffic, and performance.
Moz Pro
Powered by industry-leading metrics and with 20 years of heritage, Moz Pro gives us vast sets of data to validate our decisions.
Lumar
Maps in accessibility and intelligence to give us a broader picture of what your website is doing.
Google Analytics 4
Gives us insight in a more customisable way and from a variety of platforms.
At MRS Digital we even develop our own industry leading tools…
Need more help for your next SEO project?
Contact MRS Digital today and fuel your IT business growth
IT SEO agency FAQs:
If you have more questions regarding our award-winning SEO service read our IT FAQs:
SEO isn’t usually an overnight fix – it’s a longer-term investment. That said, we’re confident you’ll start to see a positive upturn between 3 – 6 months of working together, even in a challenging sector such as IT. Unlike PPC, which delivers instant visibility, SEO can take a little time to build authority and climb the rankings. But persevere, and the rewards are often far greater; sustainable organic traffic, stronger brand presence, more qualified lead generation and better ROI. At MRS Digital, our strategies evolve with the search landscape, ensuring your website remains competitive and continues to deliver results. For businesses looking for both quick wins and lasting impact, we often recommend an integrated approach combining both SEO and PPC.
To an extent SEO is SEO regardless of the sector you operate within, however to successfully optimise sites for businesses in the IT sector often demands a more tailored approach as a result of the competitive nature. For example, although the core principles of SEO remain the same in IT, extra attention needs to be paid to enhancing a companies’ E-E-A-T (Experience, Expertise, Authority, Trust) signals that Google places extra emphasis on for businesses in this space.
Yes, 100%. Often, we deliver the best results for clients when a collaborative approach is undertaken. We’ll never possess the IT knowledge which you have acquired over many years. And likewise, we’re the experts when it comes to search engine optimisation – successful combine these two facets and we have a genuinely powerful tool to increase search visibility.
Yes, when done effectively SEO can significantly improve search visibility for high-intent, bottom of the funnel searches where users are more ready to convert into customers. From our 25 years’ experience as a digital marketing agency, SEO leads tend to be of the highest quality as its often more of a considered action/purchase, verse for example a more emotional social media lead.
Let’s get your SEO firing on all cylinders
Fill out the form and a specialist will get back to you within the next working hour.
You’re going to love our SEO if….
- You’re sick of seeing your competitors on top
- You love the sound of speaking to a human and not an SEO robot
- You can handle the results we’ll deliver
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